Master of Science in Marketing

This programme aims to produce critical thinkers and specialists with a high degree of intellect that will contribute to the integration of knowledge based on Islamic and conventional concepts as well as applications of information technology in marketing.

Programme Description

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In 2010, the Department will be achieving yet another milestone with the introduction of the Master of Science in Marketing in 2010.  This programme aims to provide students with both practical skills and theoretical knowledge that integrate Islamic concepts and values to enable them to become competent practitioners in marketing. In developing this programme, the Department relied on its key strength in the areas of e-marketing, service marketing and marketing of financial services.

Entry Requirements


The Master of Science in Marketing programme comprises of 42 credit hours made up of 30 hours of coursework (18 hours of core courses and 12 hours of electives) and 12 hours of dissertation.


The following are the core and elective courses:



Course Code

Course Name

MKTG 6110

Marketing Management

MKTG 6121

Consumer Behaviour

ECON 6030

Quantitative Methods 

MKTG 6130

Integrated Marketing Communication

 MKTG 6150

Marketing Research

MKTG 6140

International Marketing



Course Code

Course Name

MKTG 6210


MKTG 6230

Sales Management

MKTG 6220

Services Marketing

MKTG 6250

Channel Management

MKTG 6240

Product Management

MKTG 6310

Marketing of Financial Services

ECON 6120

Business Economics

MKTG 6260

Pricing Strategy

MKTG 6270

Entrepreneurial Marketing

MKTG 6280

Logistics& Supply Chain Management

MKTG 6290

Business to Business Marketing

MKTG 6320

Business Law for Marketing

FIN 6130

Managerial Finance

A student is required to attain a minimum CGPA of 3.00.



After completing all the courses, students will proceed with a dissertation before they can graduate. The dissertation proposal will be developed in their MHTG6140 Marketing Research . Once they have presented their dissertation proposal and the proposal is subsequently approved by the Department Postgraduate Committee, they may proceed with their research under the supervision of the assigned supervisor(s).








1 ½ academic years

2 academic years

3 academic years


2 academic years

4 academic years

5 academic years



A relevant Bachelor's degree with good grades (CGPA 3.0) from an accredited instituion of higher learning or any other certificates recognized to be equivalent to a Bachelor's degree and with relevant professional experience.



In addition to the Kulliyyah requirements, an applicant must produce satisfactory proof of proficiency of English Language by :                                                                                                                                                                                                                                                                                                           

  • The Test of English as Foreign Language (TOEFL) with a minimum score of 550 or
  • The International English Language Testing Services (IELTS) with a score of 6.0 or
  • The IIUM-administered English Placement Test (EPT) with a minimum score 6.0.

*   All information is correct at the time of publication. All requirements are subject to amendment by the Management of International Islamic University Malaysia.